# Train and fund oncology clinicians as public content creators

Source: https://onco.cc/ideas/idea-moon-clinician-creator-programme/  
OnCo record `idea-moon-clinician-creator-programme` (Idea). Data CC BY-NC 4.0, attribute "Data from OnCo (onco.cc)"; commercial use needs a licence.

## TL;DR

Give oncologists and cancer nurses the training, time and production support to reach people where they actually get information, on social video and podcasts.

## Summary

The most-viewed cancer content is produced by non-experts; clinicians who do communicate publicly do so unpaid and untrained. The proposal is a fellowship programme: media training, protected time, production support, legal and ethical guidance, and a shared network for coordinated messaging, with metrics on reach among target audiences and displacement of misinformation.

## Fields

- Kind: Idea
- Last checked: 2026-09-08
- Hypothesis: A cohort of fifty funded clinician creators reaches audiences comparable to leading misinformation accounts within two years and measurably improves knowledge on tested topics among viewers.
- Rationale: Trust in individual clinicians remains high even where trust in institutions is low; format and reach, not credibility, are the deficits.
- Proposed test: Fund a first cohort; compare reach and audience-survey knowledge against a baseline of institutional channels and against misinformation accounts on the same topics.
- Maturity: early-clinical
- Actor: philanthropy

## Sources

- Bottleneck evidence (Misinformation and unproven therapies): Johnson et al., Cancer misinformation and harmful information on Facebook and other social media (JNCI 2022): https://doi.org/10.1093/jnci/djab141

## Connected records

- bottlenecks: [Misinformation and unproven therapies](https://onco.cc/bottlenecks/b-misinformation/), [Not enough oncologists, nurses, pathologists, physicists](https://onco.cc/bottlenecks/b-workforce/)
- key papers: [Cancer Misinformation and Harmful Information on Facebook and Other Social Media: A Brief Report](https://onco.cc/key-papers/paper-johnson-j-natl-cancer-inst/)

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