Inoculate newly diagnosed patients against common cancer scams
In the first weeks after diagnosis, tell patients plainly what kinds of false claims and expensive unproven clinics they will encounter and how to spot them.
Prebunking (inoculation) is effective in randomised studies for political and health misinformation: explaining manipulation techniques in advance reduces later susceptibility. Newly diagnosed patients are a predictable target of alternative clinics and supplement marketing. The proposal is a short prebunking module (video plus leaflet, delivered by the navigator or nurse) covering the common techniques (testimonials, suppressed-cure narratives, natural-equals-safe, fake experts) and how to raise anything with the team without judgement.
- Misinformation and unproven therapies · Patients are sold unproven treatments and frightened away from proven ones.
- Patients lack understanding, navigation and agency · Most patients cannot understand their options, find trials, or push back, so decisions are made for them.
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